Reasons to Stay Legal
A No-Nonsense, Three Pronged Approach to Tyre Safety From HiQ
Recent research suggests that up to 3.5 million motorists in the UK are driving on illegal tyres.
This is why HiQ has come up with a no-nonsense, three pronged approach to tyre safety in a bid to rid the roads of an unnecessary danger.
- One worn out or defective tyre could cost you £2,500*
- Each tyre tread with a depth less than 1.6mm could add 3 penalty points to your licence
- Worn tyres add two lengths to your stopping distance at 50mph in wet conditions
Marketing Manager Geraldine McGovern explained: "We wanted to generate some hard hitting messages that motorists will take note of. The prospect of six penalty points to your license, let alone the cost implications and safety element, is particularly strong and a fact that we hope will resonate with a number of people."
HiQ will be launching the campaign from September onwards and have already secured a number of high profile endorsements to further strengthen the company message, from BTCC driving stars right through to legal motoring experts.
To supplement the campaign, every HiQ centre will be offering free tyre safety checks for the rest of the year.