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HiQ tyre labelling world A motorist's guide

Is tyre labelling the full story?

Here at HiQ, we’re always looking for ways to make things simpler and less complicated for our customers. That’s why we welcome the introduction of tyre labelling as an objective, reliable and comparable way of helping you decide which tyre is right for you.

But of course measuring just three factors can’t tell you the whole story about a tyre. There are many other factors, from dry handling and high speed stability to braking on ice and how many miles the tyre will do.Independent magazines often test 15 factors to reach a conclusion. And premium tyre manufacturers such as Goodyear and Dunlop will measure over 50 different factors for every tyre they put on the road.

Remember, if you need to get up a muddy hill over land across rough terrain, be safe on snow or ice, get through the snow or are looking for a high mileage tyre or a tyre that grips and holds the road in dry high-speed conditions? Then tyre labelling won’t be able to help you. Your local expert who is fully trained in all the performance criteria of every tyre can!

What's covered?

  • Wet
  • Noise
  • Economy
  • Dry
  • Snow
  • Ice
  • Wear
  • Vibration/ comfort

Case studies

Some examples of cases where the label won't give you the full story.

  • Winter tyres

    This case study highlights the key performance areas that are essential for informing tyre choices in adverse weather conditions. Tyre labelling does not reflect the performance of winter tyres effectively so HiQ offer the expertise to guide you.

    View case study
  • 4x4

    This case study highlights the key performance areas that are essential for informing tyre choices for off the road or 4 X 4 vehicles. Tyre labelling does not reflect the performance of 4 X 4 tyres effectively so HiQ offer the expertise to guide you.

    View case study
  • When the label won't help

    The tyre label only covers 3 key areas, whereas independent surveys use 15 parameters and manufacturers use over 50. This guide shows you the additional criteria that you need to consider to suit your car, your specific driving needs and your driving style.

    View case study

Just some of the 50 performance parameters that premium tyre manufacturers test

Legislation only tests 3 criteria, magazines test 15 criteria, however tyre manufacturers test over 50 performance parameters in order to produce premium tyres. Only fully trained tyre experts who are up to speed with all the technical details of each tyre can give you the full story.

  Tyre Manufacturer Performance Criteria EU tyre label criteria
Wet handling Yes No
Wet braking Yes Yes
Aquaplaning in curves Yes No
Aquaplaning in straights Yes No
Dry handling Yes No
Dry braking Yes No
High speed stability Yes No
Heavy handling Yes No
Traction Yes No
Rolling resistance Yes Yes
Mileage Yes No
internal noise Yes No
External noise Yes Yes
Handling on snow and ice Yes No
Braking on snow and ice Yes No