HiQ is calling on all Dunlop British Touring Car Championship race marshals to make a name for themselves with an Olympic gold medalist, by entering the network's nationwide search to find an unsung community hero.
The official Teams' Championship sponsors is throwing its HiQ Hero campaign open to the unpaid stars of the series, who are seen as ideal candidates to gain recognition - and £5,000 - for their ongoing selfless work.
HiQ has teamed up with Olympic legend Sally Gunnell to launch the initiative, where selfless members of communities are nominated to win £500 for themselves and £5,000 for a community project of their choice.
And because HiQ has been so impressed with the dedication and hard work of all marshals at each of the Dunlop British Touring Car Championship race weekend since 2008, they are calling on them all to be nominated by their fellow friends.
Sally Gunnell said: "It is an honour to be ambassador for HiQ's Local Hero Campaign. It is wonderful to now be able to champion the work of others, through this initiative. Everyone has a local hero in their lives.
"Race marshals are actually the perfect candidates for the campaign, and it would be great to be able to see their faces on the nominations screen. To be behind this campaign is really important to me. I'm really looking forward to reading all of the stories that come in.
"We want to see as many people get in touch with HiQ through emails, letters and phone calls."
Once all entries have been received, ten regional winners will be invited to an awards lunch in November with Sally, where an overall winner will be announced.
Each shortlisted regional winner will receive £250 for themselves, while the overall winner will receive £5,000 for their local community and £500 for themselves.
HiQ's retail director Juergen Titz said: "This is a huge campaign for us and one that we really hope everyone will get involved with.
"To have Sally Gunnell working as an ambassador means so much to us, and we hope she will inspire people to vote for a member of their community to win our award, who carries out so much selfless local work without recognition."