HiQ, one of the country’s leading Fast Fit networks, is proud to continue as Team Championship sponsor with the Dunlop MSA British Touring Car Championship (BTCC). With the partnership entering its 10th year HiQ continues to invest in the BTCC as the championship delivers significant brand leverage across national TV, radio, magazines, newspapers and online as well as reaching thousands of fans at each round.
Anna Stanley, HiQ Marketing Manager said: “The BTCC is the premier racing championship in Britain and we are proud to be part of it. The exposure we receive through the championship is unrivalled and through our activations we look to continue our rapport with the loyal fans that flock to each round.
Our partnership with the BTCC continues to help us achieve our business goals and targets. HiQ is a business made of up great teams across our national network, these teams deliver the customer service and results, day-in-day-out, that enable us as business to grow and succeed. Our investment into the Team Championship replicates the importance that we see in individuals coming together to achieve the goal and deliver success as a team.”
Throughout the season HiQ will be activating this partnership with exclusive online and social media content.For more information, visit www.hiqonline.co.uk, become a fan of HiQ on Facebook at www.facebook.com/HiQFastFit, follow HiQ on Twitter @HiQ_FastFit or tune into their YouTube Channel for the latest BTCC highlights at www.youtube.com/user/HiQTyres.