A nationwide campaign by tyre leader Goodyear to promote its environmentally friendly EfficientGrip tyres will be launched on Tuesday in Gateshead (2nd) - to the delight of the HiQ fast fit network.

Goodyear is teaming up with leading fuel brand, Jet on Durham Road, Gateshead, to give motorists a £20 fill up on Tuesday 2 November. The free £20 top up of unleaded or diesel fuel will be available from 7.30am to 9.30am and then from 5.00pm to 7.00pm or until stocks run out.

Michelle Fisher, Goodyear's brand manager, said: "The campaign is designed to educate motorists on the benefits of fitting EfficientGrip tyres to their car. They can save financially as well as helping the environment.

"Once fitted, our EfficientGrip tyres could be saving motorists as much as 1 litre of fuel in every tank - this is because the tyre uses a new generation of tread compound, which reduces the amount of energy needed to make the tyre roll. This lower rolling resistance causes a lower rate of fuel consumption, reducing the C02 emissions a car emits."

Goodyear's generosity does not end at the pump in Gateshead. A £10 Sainsbury's fuel voucher will also be given to customers for every EfficientGrip tyre they purchase at a participating HiQ outlet in the region or via www.hiqonline.co.uk.

Along with improving fuel efficiency, the tyre offers high-mileage, good wet braking performance, resistance to aquaplaning and a noticeably quiet ride.

Gateshead is one of five petrol giveaway locations across England. The next four will be announced for November with plenty of opportunity for people to benefit from the free fuel giveaway.

For further information about the campaign visit www.goodyear.co.uk