For a limited time only, the HiQ fast fit network is launching an online mother’s day promotion to win Marks and Spencers vouchers.
Commencing on Monday 12th March for six days only, anyone who books an MOT through HiQ online will be eligible for a £5 voucher.
Running in conjunction with the brand’s MOT Big Deal promotion, where the price of MOT’s have been slashed at participating centres across the network, HiQ aims to generate an influx of enquiry by appealing directly to women with a bonus voucher offer.
HiQ Marketing Manager, Geraldine McGovern, said: “A large proportion of our investment this year has been directed towards online in support of brand promotions.
“It’s hugely important for us to remain topical so we can continue to engage with consumers on a weekly basis and direct them back to HiQ online through advertising, digital and social media. With mother’s day approaching, we felt this would be an attractive offer to target women.”
“Like any retail outlet offering a mid-season sale or last chance to buy, we are mirroring this approach with a flash sale voucher offer and utilising it as an extra add-on to the savings that can be made when booking an MOT online with us.
“It is the first time we have adopted such a technique, but part of a wider strategy to drive retail sales through dedicated online offers and promotions.”
HiQ is supporting the flash sale with an online competition driven through Facebook where users will have the chance to win chocolates, champagne and flowers delivered directly to mums on mother’s day.
Become a fan of HiQ http://www.facebook.com/HiQFastFit?ref=tn_tnmn to enter the competition.