Three of the stars of the HiQ British Touring Car Championship have put their names to a huge HiQ safety campaign, which attempts to eliminate illegal tyre usage on roads across the UK. Reigning HiQ BTCC champion Fabrizio Giovanardi and VX Racing team-mate Andrew Jordan, together with Team Aon's Tom Chilton, have backed fast-fit network HiQ in its efforts to educate motorists about the pitfalls of driving with tyres with illegal treads.
HiQ, the nationwide fast fit network, has launched its 1-2-3 Campaign in a bid to rid the roads of an unnecessary danger. One worn or defective tyre could cost you £2,500 Worn tyres add two lengths to your stopping distance at 50mph in wet conditions Each tyre with a tread depth less than 1.6mm could add 3 penalty points to your licence The hard hitting message will also be supported with free tyre safety checks at every one of HiQ's 140 fast fit centres, for the remainder of the year. Fabrizio, who is looking to win the HiQ BTCC championship for a third successive season, said: "It doesn't matter if you are a racing driver or a regular high street driver - if your tyres are worn and beneath the minimum tread depth, then the implications are very serious." Andrew Jordan, who is proving himself as one of the quickest racers in the British Touring Car Championship this year, said: "Worn, defective tyres are a huge risk to other motorists and to yourself. Even if you are not caught up in an accident, the repercussions could be huge, and expensive, on a personal level. It really makes sense to check your tyres on a regular basis." Marketing manager Geraldine McGovern explained: "We wanted to generate some hard hitting messages that motorists will take note of. "The prospect of penalty points on your licence, let alone the cost implications and safety element, is particularly strong and a fact that we hope will resonate with a number of people." HiQ will be launching the campaign from September onwards and have already secured a number of high profile endorsements to further strengthen the company message. Geraldine added: "The aim of this campaign is more than just getting people to change illegal tyres. We want it to have far more longevity than that, with messages that will stay with drivers for a long, long time." To supplement the campaign, every HiQ centre will be offering free tyre safety checks for the rest of the year. Recent research suggests that up to 3.5 million motorists in the UK are driving on illegal tyres3, which further supports HiQ's case that a worrying ignorance exists amongst drivers when it comes to road safety.