The HiQ fast fit network is putting British Touring Car Championship fans in the frame to win a state-of-the-art £500 digital camera, in a creative attempt to put the series in focus.
The official Teams' Championship sponsors is inviting snap-happy supporters to get their fingers at the ready and catch the essence of the action in a huge online photo gallery.
All pictures will be uploaded onto HiQ's official BTCC blog and an independent team of experts will pick their favourite shot, with the winning photographer receiving a digital camera worth £500.
HiQ's marketing manager Geraldine McGovern said: "We are looking for a memorable picture that captures the spirit of the series.
"It doesn't necessarily have to be a shot of a car at full speed and can be of any aspect of a race weekend, so the more creative and thought provoking the better.
"We always see fans with their cameras on the outfield and paddock areas, so we hope that they will put them to good use for HiQ until the end of the season for our 2011 online gallery."
HiQ is opening its competitions to fans from the opening race weekend, right through to the end of the season.
Supporters can enter by emailing their shots to firstname.lastname@example.org and all pictures will then be uploaded onto the site's photo gallery section.
Geraldine concluded: "There is so much action to see and appreciate on and off the track, so we hope that hundreds of fans will help capture it all and create a digital exhibition of work, starting now."