The HiQ fast fit network's ambitious pledge to align itself with many major high street retail chains has been underlined with the creation of a glossy new consumer magazine.
The brand's two-year-old newsletter has been replaced with a more contemporary, customer focused publication, which be displayed in each of the network's 160 centres.
The publication will benefit from a more premium look and feel, featuring more customer friendly news, while detailing the latest offers and promotions across the network.
HiQ's marketing manager Geraldine McGovern said: "In the spirit of constant review, continuous improvement and focus on our HiQ customers, we have revamped HiQ Network News and are re-launching our new in-store customer magazine 'Hi' WHERE article_id=kicking off with the spring edition.
The new-look magazine coincides with HiQ's ongoing project to reinvent the fast fit industry by positioning each one of its centres as memorable retail destination, in line with many other consumer experiences.
Geraldine added: "We need to radically change the whole experience of buying a tyre, so that it feels as trustworthy and pleasant as shopping on the high street."
"Our new consumer magazine is a reflection of what we are trying to achieve as a brand. Every aspect of a visit to HiQ has to be memorable, enjoyable and genuinely compelling, which our new magazine will aim to mirror.
"We hope that motorists stopping at our centres will enjoy the read, while learning more about our growth plans over the coming year."
The first edition of Hi will feature compelling leading articles from HiQ about issues in the automotive sector, giving the brand a much stronger editorial voice.
Many of the network's franchisees and partners can also expect to see their profiles raised through a variety of opinion pieces.