Goodyear Dunlop's new consumer director is predicting a bright future for the business's industry leading brand portfolio, after making his first official appearance in his new role.

Juergen Titz was at HiQ Kettering to officially launch the revamped centre, alongside UK and Ireland managing director George Rietbergen.

Following an extremely successful period as retail director for the HiQ fast fit network, Juergen was quick to support HiQ's biggest franchisee, Chris Kisby MD of Easy Tyre & Autocentres.

The centre, in Telford Way Industrial Estate, celebrated three open days for motorists and raised £1,000 for Breast Cancer Care in the process.

Juergen said: "The new role is a new challenge for me, but one that I am relishing.

"There are many opportunities to build capability around our range of brands, which is something that I will be concentrating upon.

"The HiQ network and our overall retail network strategy will continue to play an extremely important role in this, so it is fitting that I find myself back at HiQ again, where so much has been achieved."

Juergen has been part of the European organisation since 1998 and joined the UK and Ireland business in January 2009 to lead the successful growth of HiQ's franchise programme.

Before moving to the UK, Juergen led the successful Goodyear Dunlop 4Fleet Group GmbH fleet business division in Germany and had also been responsible for developing Goodyear Dunlop Europe's consumer fleet and retail strategies. In his new role, Juergen will lead the company's car, light van and motorcycle business.

George Rietbergen said: "We are delighted that Juergen has accepted the exciting challenge of driving forward our industry leading brand portfolio. The combination of Goodyear, Dunlop, Fulda, Sava and Debica brands, successfully marketed through a wide network of fleet, wholesale, franchise and retail customers is key to our continued growth. Juergen's experience of all of these channels will help us continue to build our capability in serving the customer and leading in the marketplace.