The cash is still rolling in for Brest Cancer Care thanks to the efforts of three HiQ centres, who completed a 14 mile tyre push from Oldbury to Kidderminster.

Staff at Easy Tyre & Autocentres treaded their path from their Oldbury centre through to their Kidderminster site on Saturday October 16, stopping off at HiQ Dudley on the way.

Using a big 4x4 tyre for the occasion, a team of 10 pushed the wheel along pavements, shaking collection buckets at a number of locations along the route, including Tesco, Asda and Toys R Us.

Easy Tyre & Autocentre's marketing manager Emma-Jane Kisby said the day was a huge success, with £600 already counted and more money expected to come in.

She said: "It was a really fun day although I never want to see a pink tyre again!

"We had a great response from people which in the current climate was really humbling to see.

"Asda were very welcoming as were all the other businesses we visited en route. We managed to get permission from the Debenhams to push the tyre round the store and collect and they gave us "lacoste pink" samples to get donations for along with our caps.

"This was a great success and although we got some funny looks we managed to put a smile on quite a few faces!!

The HiQ fast fit network, which boasts 150 centres nationwide, is hoping to hit the £100,000 mark for Breast Cancer Care and is pulling out all the stops for the cause.

HiQ's marketing manager Geraldine McGovern added: "Congratulations to Emma-Jane and everyone from the three centres. It sounded like a resounding success and we would like to thank the team for all their efforts."