It's a case of hats off to HiQ's month of Project Pink activities, as a new motorsport inspired auction takes place to bring the checkered flag down on the network's fundraising efforts for Breast Cancer Care.
Staff across the HiQ network have put blood, sweat and tears into their Pink October activities, which have ranged from a skydive to a 14 mile tyre push across the Black Country.
And in an attempt to bring the pink festivities to a high octane ending, HiQ has teamed up with Jason Plato once more in an eBay auction, with four signed HiQ pink hats up for grabs.
The British Touring Car Championship title holder has signed the merchandise with 2009 teammate Mat Jackson, making the items a must-have for all motorsport aficionados.
The charity auction is the second of its kind after Plato also put pen to fabric earlier in the month when signing a Project Pink T-Shirt from Brands Hatch.
Bidding for the T-shirt is now closed and HiQ is pleased to announce that £39 was generated from the sale.
HiQ's marketing manager Geraldine McGovern said: "The finishing line for our Pink October efforts is now upon us, so it is fitting for Jason Plato and Mat Jackson to help us home.
"We have achieved so much for Breast Cancer this month through a wide range of initiatives and we hope that this auction will swell the coffers further.
"We hope everyone can log on and leave a bid and on behalf of everyone at HiQ, we'd like to thank you all for donating so generously throughout the month."
Anyone wishing to bid for the HiQ pink caps can click here.