The aim was to raise £100,000 for charity - and the HiQ network is already a fifth of the way towards its goal after a stunning start to its fundraising efforts for Breast Cancer Care. Within one day of HiQ announcing its ambitious pledge at the British Touring Car Championship, the network and its kind hearted franchisees raised £20,000 through the sale of BTCC race-day packages, an auction and prize raffle.

HiQ's charity partnership was unveiled with a spectacular splash of pink at Rockingham race circuit, with a colourful HiQ van situated on the track, while franchisees wore pink shirts along with HiQ staff. The team of HiQ British Touring Car Championship drivers also got in on the act, wearing pink wigs to celebrate the start of the sponsorship. Dozens of fundraising activities will now be organised throughout the year to coincide with the BTCC calendar, and fast fitters across the HiQ network will be encouraged to take part in as many events as possible to swell the coffers at Breast Cancer Care. Marketing manager Geraldine McGovern said the charity was the perfect fit for HiQ, as it reached out to a family audience - many of whom are wary of visiting fast fit centres, and are dissatisfied with the service given to them. She said: "We are all extremely excited with Project Pink and the opportunities that exist with Breast Cancer Care. To have raised £20,000 at this early stage is testament to the generosity of our franchisees, whilst underlining how buoyant our fast fit network is, despite testing economic times. "We think the charity fits perfectly with what we are trying to achieve at HiQ. Not only is the charity close to all of our hearts, but no fast fit company reaches into the family market to help remove the intimidation associated with the fast fit sector. "Our aim is to become the 'fast fit company you can be sure of' and our charity partnership will allow us to reach into the family market and educate them about us, while raising thousands of pounds for Breast Cancer Care in the process. "It is such a worthwhile, hard working charity, and provides so much vital support for those affected by breast cancer, and their family and friends." Commenting on the partnership, Breast Cancer Care's Director of Fundraising Murray Lindo said. "We are over the moon to be working with HiQ, and we are looking forward to an extremely successful relationship. "Every 11 minutes, somebody will hear the news that they have breast cancer. We want to offer support to each and every one of them, and their friends and families, right from the moment of diagnosis, through to living with the disease. "HiQ will not only generate vital funds, but they will ensure more people know where to turn should they need us."