He's the newly crowned winner of the British Touring Car Championship, and he has given all motorsport fans the chance to purchase an exclusive piece of HiQ memorabilia.
Jason Plato signed an official HiQ Pink October T-Shirt in between winning his second BTCC title at Brands Hatch, immediately making it a hugely desirable collector's item.
The charity auction is just one of many fundraising activities that the HiQ fast fit network has organised as it strives to reach a £100,000 target it has set for Breast Cancer Care.
Fans are also being told to stay tuned for another charity auction in the near future, with more exclusive items being prepared for a second sell-off.
HiQ's marketing manager Geraldine McGovern said: "We thank Jason for taking the time to sign a Project Pink shirt at Brands Hatch.
"He had a very busy day securing his second BTCC title, so we really did appreciate his gesture.
"We hope that the item will now fetch a lot of money through our auction and we also hope everyone will make this fundraiser a success by bidding."
For full details of HiQ's fundraising efforts for Breast Cancer Care, please visit http://www.hiqonline.co.uk/projectPink/