HiQ Tyres & Autocare to share retail expertise at UK’s premier automotive trade show

• HiQ retail consultant Paul Burton to join keynote panel at Automechanika Birmingham, discussing online bookings and digital transformation

• Event highlights HiQ’s support for independent garages through franchising and digital presence

HiQ Tyres & Autocare will bring its automotive retail expertise to Automechanika Birmingham, the UK's leading trade exhibition for the automotive aftermarket, with retail business consultant Paul Burton set to join a keynote panel discussion representing the network.

In a panel session on Wednesday 4 June, Paul will join experts from other leading automotive retail and aftersales companies to discuss how building a digital presence and using online booking tools are becoming essential for independent garages to remain competitive in an increasingly digital market.

HiQ Tyres & Autocare is backed by Goodyear and operates a nationwide network of autocentres, many of which operate as franchises. This allows local businesses across the country to benefit from nationally recognised branding, dedicated business consultancy and expert support in digital marketing to help drive online visibility and create demand.

Paul Burton, Senior Retail Business Consultant, Goodyear: “We’re looking forward to engaging with other industry professionals at Automechanika Birmingham. Events like this offer an excellent opportunity to share expertise.

“One of the big industry discussion points at the moment is digital transformation; how customers are increasingly being driven online and how communication with them has changed. HiQ Tyres & Autocare remains very much at the forefront of this. We’re pleased to have the opportunity to speak broadly about the automotive retail market and highlight what customers are looking for when it comes to online booking.”

Paul’s day-to-day role involves working closely with HiQ Tyres & Autocare centre owners and managers, acting as a strategic advisor to help franchises across the country optimise performance and drive business growth.

The panel discussion will be hosted by online MOT and car servicing comparison platform BookMyGarage, which partners with HiQ to support online bookings across its nationwide network of centres. Paul will be joined on the panel by Rochelle Davey, UK Sales Manager, BookMyGarage, and Steffie Brader, Senior Manager - Strategy & New Ventures, Compare the Market.

“Being a HiQ franchisee means working for yourself, not by yourself. Our goal is to provide our network of garages with the tools and equipment they need to grow and develop. We welcome all industry professionals and independent garages attending the event to join us for the discussion.”

Automechanika Birmingham takes place from 3-5 June 2025 at the National Exhibition Centre (NEC). The panel discussion, named Digital acceleration: Transforming garage operations for maximum profitability, will be held in Hall 19, Stand Q110, on 4 June at 10:00.