Dress for the winter months with HiQ

The duffle coat, long johns and woolly hat will invariably become invaluable items in wardrobes up and down the country.

But HiQ is appealing for people to consider another vital accessory in a bid to stay extra-safe during the cold climate.

For the first time, a range of winter tyres will be stocked at centres everywhere, as HiQ attempts to drive home another safety message to motorists.

Not only do the items offer an invaluable defence against whatever Mother Nature throws on roads, but they also provide drivers with some welcome savings, as the products provide far greater fuel economy.

Marketing Manager Geraldine McGovern said that a successful winter tyre campaign in Holland was proof that the product is of value for motorists across the UK.

She said: "The Netherlands' winter tyre market is a wellknown success story. A small, relatively flat country, similar to the UK, Holland does not experience bad winters; however, for the five month period, from November to March, winter tyres are in higher demand."

Geraldine concluded: "Research shows there is a prominent need to replace summer tyres in November, to something more suitable. Winter weather has adverse effects on driving, regardless of the level of snowfall. Accident rates are significantly higher during the winter season and the use of summer tyres means that braking distances are longer."

Contact your nearest HiQ centre for more information.

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