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HiQ Appoints New PR Agency
Thursday, 25th July 2024
HiQ Tyres & Autocare has announced the appointment of a specialist PR agency as it continues to invest in boosting the presence of its nationwide network of more than 160 autocentres.
PitBox91 has been appointed to deliver media coverage that will benefit franchisees and partners across the UK. The international automotive media agency will create press campaigns to communicate the growth of the network, drive footfall, and put HiQ at the heart of the country's driving and future mobility conversation.
Craig Sprigmore, Goodyear Retail Director UK & Ireland, said: "The appointment of an expert PR agency to build media relations and promote our expansion is a sign of the commitment we are making in marketing and promotion. Complementing our advertising plans, digital marketing strategy and refreshed brand identity, having strong press coverage will help drive our next stage of growth."
More HiQ news
Britain’s pothole problem: Nationwide study finds one in four tyre replacements are caused by severe road damage
New research conducted by HiQ Tyres & Autocare has revealed that more than one in four tyre replacements in the UK are directly linked to the country's deteriorating road conditions.
HiQ invests in nationwide standards programme across UK network
HiQ Tyres & Autocare is pleased to announce it has begun a nationwide network standards programme for its franchised centres and service partners.