How HiQ Tyres & Autocare makes joining its franchise network straightforward

For tyre dealers and garage owners who may be considering the switch to a franchise model, the transition process can often feel daunting. A prospective franchisee may ask: how complex could a rebranding process be? What standards will I need to meet? Will I receive adequate support from the brand?

HiQ Tyres & Autocare, backed by global tyre manufacturer Goodyear, is the nation’s fourth largest autocentre network and has more than 190 locations across the country – many of which are independently owned franchises. Its franchisee onboarding process addresses these concerns head-on, making it straightforward for automotive businesses to join one of the UK’s fastest-growing autocentre networks.

This is how simple it is to join the network.

A clear pathway from enquiry to launch

The journey to becoming a HiQ Tyres & Autocare franchisee follows a structured yet adaptable approach. Prospective franchisees will have an initial enquiry call and a subsequent face-to-face meeting with a dedicated Business Consultant to review HiQ’s franchise offering and discuss the benefits of joining the network.

Once the decision is made to proceed, HiQ works with the franchisee to map a target audience, determine the catchment area, and begin the rebranding process. The entire timeline from initial conversation to go-live typically takes just three to six months.

Simplifying the process for first-time franchisees

Not everyone who may be considering joining the HiQ network has previous franchising experience, and HiQ recognises this.

The assessment process itself has been deliberately kept simple. Getting started requires only a short assessment form covering the basics: centre size, services offered, location and current tyre volume. This removes unnecessary barriers whilst still ensuring HiQ can tailor its support to each business’s specific needs.

But for many prospective franchisees, rebranding represents the most significant concern. HiQ tackles this concern by providing franchisees with detailed model designs that show exactly what the centre will look like – both internally and externally – before any changes are made. This visualisation process removes uncertainty and allows franchisees to see their future HiQ identity with clarity.

HiQ also offers flexible signage solutions that allow franchisees to retain their existing business name above the door while proudly representing the HiQ brand. This flexibility recognises the value of established local reputation while bringing the benefits of national brand recognition.

Comprehensive ongoing support

The support doesn’t end on launch day. Once a centre is up and running, HiQ provides:

• Quarterly performance reviews to help franchisees stay on track and identify growth opportunities
• National Goodyear promotions throughout the year to drive sales and footfall
• Year-round marketing support to build local visibility and customer engagement
• An invitation to the HiQ Tyres & Autocare conference, where franchisees can connect, learn and grow with the wider network

The role of the Business Consultant extends far beyond the initial setup, too. These consultants offer informative and practical advice across all areas of the business, from increasing online bookings and interpreting quarterly booking reports to expansion planning and pricing strategies.

Mark Wilcox, Business Consultant, HiQ Tyres and Autocare, explains the value proposition simply: “As a HiQ Tyres & Autocare franchisee, you plug into a globally supported network. It brings automotive business owners access to marketing and SEO strategy, robust systems, comprehensive training programmes, and tyre supply advantages. You will also benefit from the momentum of new branches launching nearby, which helps to raise brand visibility in your region.

“For tyre dealers and garage owners seeking the independence of business ownership with the backing of a national brand, HiQ has made the pathway refreshingly straightforward.”

Are you ready to drive your business further? Find out how becoming a HiQ Tyres & Autocare franchisee could accelerate your growth. Visit HiQ’s Franchise With Us page to learn more and register your interest.