It is being branded as a 'Big Deal' WHERE article_id=and the HiQ fast fit network hopes that its new retail promotional corporate identity will leave a sizeable impression on its customers and competitors alike.
HiQ is mirroring many high street fashion chains with a sales proposition called the Big Deal, which aims to align the network with many popular fashion chains and outlets.
It will also add weight to HiQ's ongoing effort to create a memorable retail experience in the fast fit industry, on a par with many high street offerings.
A host of eye catching offers and discounts will now be publicised under the banner of the HiQ Big Deal, which will be available to make the most of online and in-store.
HiQ's marketing manager Geraldine McGovern said that the innovative retail programme - starting with an MOT campaign until the end of April - would steal a march on HiQ's competitors.
She said: "This is a very important campaign for us and one that we have invested heavily in to support the network and drive demand for our products and services.
"From a credibility point of view, it is exciting to see over 90 per cent participation and is the best ever campaign take-up as a hard franchised network that we have ever delivered.
"As we continue to grow, it is important to keep driving for a national network approach and delivering new prospects for our yearly retail calendar and we have taken huge steps in achieving this with the successes we have seen so far."
The HiQ Big Deal is supported by ad word advertising with Google, while it has been further strengthened with investment taken from a six figure online marketing budget, outlined at the network's recent national conference.
HiQ has launched a competition in conjunction with 'The Big Deal' to win the price of your MOT back daily. For every MOT booked online, motorists will be entered into a daily prize draw to win fuel vouchers to the price of their MOT.