A once-in-a-lifetime opportunity to become an ambassador of one of the nation's most treasured charities has been created by the HiQ fast fit network, as it aims to hit a £100,000 fundraising milestone.
HiQ is searching nationally for a Grid Girl who will represent the brand and its partnership with Breast Cancer Care at the final round of British Touring Car Championship racing at Brands Hatch in October and act as the Brands ambassador for HiQ 'Pink October' yearly fundraising campaign for Breast Cancer Care.
Dressed in HiQ's iconic pink racing suit, she will be the figurehead for the brand's three year association with the worthy cause, which has played an integral part in HiQ's promise to create a car care environment that women in particular are happy to come into.
The successful candidate will not only be the grid girl for Redstone Racing and BTCC championship hopeful Mat Jackson, but she will represent the culmination of a 36 month education and fundraising campaign for the brand.
Voting for the nationwide campaign will be stimulated through HiQ's industry leading Facebook app, which will supplement the brand's vibrant social networking channels on Twitter and Facebook, where regular updates will also be posted.
The app will run in tandem with www.hiqonline.co.uk and nominations will open on Friday June 22.
Entries will eventually be whittled down to 10 candidates where a second phase of voting will take place, both online and through HiQ's Facebook app.
Each shortlisted entrant will feature on HiQ's official website and social networking channels and will incorporate a bespoke video on each candidate, where they will state their case for winning the competition.
The overall winner will then claim the prestigious title of HiQ's 2012 Grid Girl, a money-can't-buy make-up and photoshoot experience with a top British photographer and stylist.
HiQ's marketing manager Geraldine McGovern said: "We launched our grid girl initiative in 2009 and it has gone from strength to strength ever since.
"Not only does it raise awareness in a charity close to our hearts, but it will allow a lady to have the chance to enjoy the limelight in front of 35,000 spectators.
"The search will represent the culmination of three years of hard work and dedication to a cause that is synonymous with everything we strive to achieve as a network."
To further show its support for the charity, HiQ will be featuring an iconic Breast Cancer Care video on the homepage of its website, and will be holding 'Strawberry Tea' fundraising events throughout June and July.
The Grid Girl prize consists of:
- The winner will become the Ambassador for HiQ's BCC 'Pink October' fundraising & awareness campaign
- The money-can't-buy opportunity to be a Grid Girl at the final of the BTCC Grand Final at Brands Hatch on the 21st October
- Opportunity to be Grid Girl for the day for Mat Jackson - popular BTCC Driver
- Lunch with the Redstone Racing team
- 4 weekend passes for the Grand Final at Brands Hatch on the 21st October
- Local, Regional and National PR as winner
- Full day 'Platinum' makeover and photoshoot worth £500, which includes travel to and from London
- Magnum of Champagne
- Photoshoot at the Track with photos to keep
- The iconic HiQ pink Race Suit