Friends and followers of the HiQ fast fit network have been told to 'take splat' in aid of Breast Cancer Care, in a splash of pink support for the charity.
HiQ is inviting all twitter and facebook followers to rally behind the brand's effort to hit the £100,000 mark for the charity by the end of the month.
The HiQ fast fit network, which boasts 150 centres nationwide, is pulling out all the stops for the cause with a host of fundraising ideas.
And if anyone wants to show their appreciation and backing for HiQ's six figure goal, they can add a 'splat' to their profile picture on facebook, simply by visiting http://apps.facebook.com/hiqpinkoctober/
Meanwhile, people on twitter can give their backing by visiting http://twibbon.com/join/HiQ-Pink-October
HiQ's marketing manager Geraldine McGovern added: "We are doing everything we can to hit the £100,000 mark that we set at the start of 2009.
"We need every centre to play their part, and hope that a number of other fundraising activities - including a big presence at Brands Hatch for the British Touring Car Championship on Sunday - will swell coffers further.
"The splat and ribbon are wonderful little applications that help raise awareness and underline everyone's support for us, so we hope people will brighten up their profiles with us for the month of October!"
For more information about HiQ and its month of fundraising efforts click on http://www.hiqonline.co.uk/projectPink/