Fifteen new business partners are in advanced negotiations to open fast fit centres with HiQ, it was revealed.

HiQ's Franchise Development Manager, Peter Tye made the revelation at the network's 1st National Franchise Conference of 2010 at Albrighton Hall, Shrewsbury.

Peter also formally welcomed new HiQ partners Marijus Izenbek (HiQ Welwyn Garden City) Ikhlaq Khan (HiQ High Wycombe) and Mike Pickering (HiQ Exmouth) to the network, along with main dealer partners David Harrison Ltd (HiQ Peebles) and Jeff Allam (Allams of Dorking) HiQ Dorking

He said: "HiQ is generating genuine momentum."

"With our new franchisees and negotiations with 15 other sites, we can be very pleased with the start we have made to the year, but we need to keep this momentum going."

Peter said that HiQ would assume a three pronged strategy to gain new business partners.

He added: "We will continue to target existing franchisees, new entrants and partner migration.

"A fourth pillar that we are developing is a focus on sourcing prime retail locations in key strategic areas. This is something that we are working hard on as we speak."

Peter also underlined the importance of HiQ's Franchise Loyalty Programme which incentivises franchisees to drive the customer standards that will deliver on HiQ's brand promise of "fast fit you can be sure of".

Meanwhile, a new-look HiQ Franchise Council has been formed, comprising of elected franchisees, which will represent the network on a local level through regular meetings and sub groups and drive the partnership forward.