HiQ, one of the country’s leading Fast Fit networks, is proud to continue as Team Championship sponsor with the Dunlop MSA British Touring Car Championship (BTCC).
Farrell Dolan, Director of HiQ: “The BTCC is the premier racing championship in Britain and we are proud to be part of it. The exposure we receive through the championship is unrivalled and through our activations we look to continue our rapport with the loyal fans who flock to each round. Our partnership with the BTCC continues to help us achieve our business goals and targets. HiQ is a business made of up great teams across our national network, these teams deliver the customer service and results, day-in-day-out, that enable us as business to grow and succeed. Our investment into the Team Championship replicates the importance that we see in individuals coming together to achieve the goal and deliver success as a team.”
To celebrate its renewed sponsorship, now in its seventh year, supporters will be treated to a whole host of activation throughout the season. Fans will see a new look BTCC blog launched on HiQ’s dedicated website for the championship. In addition, fanatics can keep up to date with all the latest videos and race highlights for the UK’s most popular racing series through its YouTube channel.
The Driver of the Day competition also returns, where fans are given the chance after each round to vote for the driver who produced the highlight of the weekend, with one lucky winner receiving weekend passes for the next thrilling round.
Plus, more race weekend passes, merchandise and plenty of other prizes will be given away through the HiQ Twitter and Facebook page. The HiQ team will also continue to post their news and competitions across its social media.