The HiQ fast fit network is returning to the Dunlop British Touring Car Championships for a third consecutive year as Teams’ Championship sponsors - and promises not to disappoint.
The brand plans to activate the sponsorship through a series of exclusive fan giveaways and competitions, not forgetting a return of the hugely popular and successful Champagne Moments.
From the start of the season, HiQ will be giving away tickets to each round through their social media channels and launching a competition to give away an iPad for the best photo of the Championship.
Fans will be asked to engage with HiQ online for their chance to win the competitions and get involved with charity fundraisers as the company continues with their partnership to Breast Cancer Care.
In its pledge to raise £100,000 by the end of the year, HiQ will be launching a series of pink fundraisers at various race rounds, handing out the iconic pink hats and other HiQ memorabilia in return for small donations.
The brand will also be bringing back their Grid Girl competition, and offering one lucky lady the chance to represent one of the teams in a pink race suit in the final round at Brands Hatch.
HiQ marketing manager, Geraldine McGovern, said: “It’s set to be another fantastic season and we’re honoured to retain sponsorship for another year.
“We’ve managed to build quite a rapport with fans of the touring cars and they’ve always been hugely supportive of our promotions.
“We’re looking forward to activating the sponsorship once again and fans should keep a look out for competitions starting in the coming weeks.”
For more information, visit www.hiqonline.co.uk, become a fan of HiQ on Facebook at www.facebook.com/HiQFastFit and follow HiQ on Twitter @HiQ_FastFit.