The HiQ fast fit network has enlisted the help of two of the quickest young drivers in Britain as it hits the fast lane with its fundraising efforts for Breast Cancer Care.
British Touring Car Championship stars Paul O'Neill and Tom Chilton are backing HiQ's pledge to turn Brands Hatch pink once more for the final round of BTCC action and hopes everyone will dress accordingly on October 10.
HiQ, the sponsors of the Team's Championship will be giving away official pink caps in return for a donation for the cause, while T-Shirts will also be up for grabs at a positively pink area of the circuit.
Meanwhile, face painting and a series of other fun activities will be made available for fans as they look forward to one of the most exciting finishes to a BTCC season in recent history.
The Brands Hatch festivities will compliment a month of 'Pink October' events for everyone at HiQ, including a dedicated day of fundraising on October 13 at the Birmingham head office
And if every one of its 150 centres manages to raise £275 during the month as well, the £100,000 milestone set in 2009 will have been reached.
Paul O'Neill said: "I remember all of the good work that HiQ did last year in 2009 and it is great that they will be at it again at Brands.
"I certainly don't mind wearing a pink hat for the cause!"
Last year, fans of the BTCC helped HiQ raise £10,000 at Brands Hatch alone through kind hearted donations and even some individual efforts as well.
Tom Chilton also dyed his hair pink for the day and while the fast fit network is not expecting the same again, it is more than happy to see the Team Aon star in one of the brand's impressive 'Pink October' T-shirts and caps.
HiQ's marketing manager Geraldine McGovern said: "We raised so much money last year and if we get a fraction of the sum we raised in 2009 we will be ecstatic.
"The supporters have always been a massive pillar of support for us at HiQ in everything we do, and it will just be great to see them all again as a thrilling season comes to a close."
For more information about HiQ's Project Pink activities please click on www.hiqonline.co.uk/projectpink