HiQ are thrilled to take part in the Goodyear Parents Matter campaign as part of the Driving Academy. Parents really matter in the education of their youngster and can make a real difference when it comes to learning about the road and driving theory.

Those of you with kids will know what it feels like to be a taxi service. The hours can really mount up when ferrying them to and fro to clubs, classes, friends’ houses and school.

Well, new research by Goodyear shows that parents rack up an extraordinary 26,741 miles taking their youngsters to school, friends’ houses and various clubs by the time they're 20.

In a typical week, the average parent clocks up more than 30 miles and spends 3 hours 34 minutes in the car with their offspring. This means we spend 3,147 hours behind the wheel acting as taxi driver to our children from when they are three to 20.

And the study found we're even sat in the car waiting to pick children up for 30 hours 46 minutes a year. 

Just getting the little ones into the vehicle in the first place typically takes 53 minutes a week, adding up to 46 hours a year.

Nevertheless, all this time taking youngsters to and fro is not necessarily being wasted.

One in five view time spent in the confines of the car as a rare opportunity to actually talk to their kids. Half of parents ask about their schoolwork, 15 per cent test their children’s knowledge and 14 per cent quiz them about their personal life 'as they can't get away'.

Playing taxi to your children is often a thankless task and one many parents just see as a means to an end. However Goodyear are on a mission to encourage parents to seize the opportunity that the regular time in the car presents to educate children about road safety from an early age which has been proven to reduce young driver road accidents*.

Graduated learning can help positively shape children’s attitude and behaviour towards driving, long before they get behind a wheel. This is what the Goodyear Driving Academy has been striving to do over the past two years.

The Academy takes theoretical and practical driver safety education to school pupils as young as 11 across the country. The programme consists of an online interactive driving game based on the Highway Code, which is carried out in the classroom, and practical driving experience in a safe, enclosed area through Goodyear’s partner Young Driver. Young Driver provides driving lessons to 11 – 17 year olds at centres across the UK.

This year, Goodyear has enhanced their Driving Academy package even further with the addition of a Parent Pack. Parents really matter in the education of their youngster and can make a real difference when it comes to learning about the road and driving theory.

The new Goodyear Driving Academy ‘Parent Pack’ is designed to help parents educate their kids quickly and easily with suggested content topics and fun educational games.

Click here to download a PDF version of the Driving Academy Parent Pack

Or visit your local HiQ centre to pick up your free pack

Braking Bad

As well as the Parent Pack, Goodyear surveyed parents on their driving habits.

Nearly three quarters of parents think they would fail if asked to take their driving test again, yet 40% of these would be happy to teach a friend or relative to drive. 

Nearly half (48%) admit they have picked up bad habits since passing their test, 37% say that there are new rules and regulations in place that they don’t understand and one in five female drivers (22%) admit they have forgotten much of their training. 

Bad habits 

Over a quarter (29%) of parents who drive say their children mimic their behaviour on a daily basis, yet the bad habits continue: 

• 45% of parents have eaten whilst at the wheel 

• Nearly a quarter (23%) have read a text message whilst driving, stretching to one in three aged under 30 

• Over one in 10 (14%) admit to driving through red lights at traffic junctions 

• Almost one in five (19%) have experienced road rage, with mums more likely to see red (20%) than dads (17%) 

It therefore comes as no surprise that 15% of parents have been told off by their kids when driving and a third of all parents (33%) feel unconfident driving with their kids sitting in the back seat.

Role models? 

Despite the bad habits, the impact of their driving behaviour on children is still not recognised by some parents. Nearly half (44%) don’t believe they are an influential role model to their kids, with over a third (36%) suggesting their driving habits won’t have an effect until their kids are at least 14 years old. 

BBC Radio 2 presenter and Mum of four Jo Whiley took to the wheel and was tested on her driving skills by Chief Examiner at the Driving Instructors Association Mike Frisby. The video from Goodyear shows how bad driving habits can make a difference.

To watch the video of Jo Whiley Find out more at: www.parents-matter.co.uk


You can also read some of these glowing reviews on the following links: 

Zenas Suitcase 

The Purple Pumpkin Blog

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