A national tyre safety campaign has put the name of one of HiQ's flagship centres up in lights, after it was chosen as the venue for an eye-catching educational video.
The piece, now on YouTube and http://www.tyresafe.org/ , features youngsters visiting HiQ to check their tyre treads in a novel take on the importance of checking tread depths.
It goes on to encourage drivers to use the '20p test' to determine if each tyre is legal and safe.
She said: "We are as passionate about tyre safety as anyone, so we were thrilled to be able to offer our facilities to the filming team and everyone at TyreSafe.
"The video looks fantastic and we would now urge everyone to take a look at it and remind themselves of the simple steps to take in order to keep cars legal."
HiQ Erdington is also offering free tyre safety checks throughout the month in case motorists want to make sure that their tyres are legal and roadworthy.
A spokesman for TyreSafe said: "As the driver of a vehicle, you are responsible for ensuring its tyres are legal and in a roadworthy state. Failure to comply with the legal minimum standards can result in fines of up to £2,500 and three penalty points - for each illegal tyre.
"This could cost your licence or even your life. UK law requires car tyres to have a minimum of 1.6mm of tread across the central three quarters of the tyre around its entire circumference. If this sounds complicated then all you need to do is take the 20p test. It's quick. It's easy. In fact, it's so simple even an adult can do it."
For more information about HiQ Erdington and its free tyre safety checks, call 0121 328 0278.