HiQ are pleased to announce that today, Goodyear have gone live with the Parent Personas Campaign, the latest stage in the Young Driver Campaign.

The campaign includes a quiz, available via Playbuzz, which parents can take to find out their persona when in the passenger seat with their child driving.

The key message is to encourage parents to think twice about the way in which they approach coaching their child when they are learning to drive, reminding them to brush up on their own driving skills as well as get involved with their child’s lessons and receive feedback from their instructor.

See below for image of parent personas:


You can find the playbuzz quiz here : https://www.playbuzz.com/goodyear10

Take the quiz, learn more about yourself and have fun teaching young drivers!