The HiQ fast fit network has displayed its pride in its Hero campaign, after it was shortlisted to win a prestigious PR award.

With Olympic legend Sally Gunnell as official ambassador, the Hero campaign was launched to coincide with HiQ's attempt to position each of its 150 centre managers as 'local heroes' who provide a familiar, friendly service for all of their customers.

The Barcelona gold medalist has been urging people up and down Britain to get in touch with their nearest HiQ centre and nominate an unsung member of their community, who carries out a great deal of unrecognised selfless work.

And with 10 regional entries now shortlisted for the overall prize on November 18, the initiative has received the perfect boost, with the Chartered Institute of PR shortlisting HiQ Hero for a PRide award in its Integrated Communications category.

HiQ's retail director Peter Tye said: "This is a huge campaign for us and we were staggered by the amount of entries and the quality of those that entered.

"To now receive a nomination from such a highly respected institute in the field of PR is a massive coup for us."

Jay O'Connor, CIPR President said: "The CIPR PRide Awards are a celebration of PR achievement and a showcase of campaigns implemented by the best of the best from across the UK.

"I offer my congratulations to all those who have reached this stage of the competition. Now more than ever, demonstrating the value of what we do, and the positive impact we have, is tremendously important. Thank you to all involved - the entrants, judges and teams."