HiQ's largest franchisee is underlining its commitment to its network of fast fit centres after investing £40,000 on extensive refurbishments in Peterborough and Stratford.

HiQ Peterborough and HiQ Stratford, based in Bourges Boulevard and Western Road respectively, have been transformed through Easy Tyres & Autocentres to become flagship facilities in their areas.

Both refurbishments took place after an independent poll was commissioned by HiQ to get motorists' feelings about the tyre industry.

Of 2,000 motorists questioned through OnePoll, more than two thirds held negative views about the fast fit industry, prompting HiQ to embark on an extensive investment programme to create a memorable retail experience on a par with many High Street shopping brands.

It includes significant investment in clean and pleasant customer surroundings at every one of HiQ's 150 centres, with HiQ Peterborough and Stratford being the latest centres to benefit courtesy of Easy.

And in a boost to both centres, footfall has increased considerably since the refurbishments took place.Easy Tyres' managing director Chris Kisby, said: "Our Peterborough and Stratford centres have built loyal customer bases and are benefiting from our investment.

"Footfall has increased with more motorists citing a cleaner, transparent and more noticeable presence in the towns."

HiQ Peterborough is enjoying an upturn in business fortunes following refurbishmentHiQ Stratford is similarly striking following a £20,000 investment