Motorists in Halifax are being promised a 'revolution in car care' after a fast fit centre in the town officially re-opened following a £500,000 refurbishment.
HiQ, based in Horton Street opposite the Railway Station, has also created two new jobs following a radical renovation in an attempt to position itself as a store that every driver can be sure of.
Old corporate branding has been replaced with modern, contemporary signage, and comfy, leather sofas are in place in the reception area, along with a plasma screen TV, WiFi internet connection and complimentary hot drinks.
HiQ centre manager Roger Carter said: "Having to maintain your vehicle can be inconvenient but our aim is to keep the disruption to your day to a minimum.
"Our service is friendly and efficient, and you are very welcome to relax in our waiting area or catch up on your e-mails if you choose to wait while we take care of your car."
The customer car park has been completely relayed, a new workshop floor installed and the roof has also been re-built in a project that has been 6 months in the making.
HiQ Franchisee North Eastern Tyre & Exhausts has completed the work and hopes that the new-look will stimulate more sales in 2010, after already performing well during the economic downturn.
Centre manager Roger Carter added: "This centre really does set the benchmark for others to follow and we have already received a number of glowing endorsements from customers and passers-by.
"We offer a drive-thru style service for motorists, in one of the most contemporary, stylish environments possible.
"The renovation has made a huge difference to both the staff and customers. With our trained fitters, mechanics and MOT tester thoroughly enjoying working in a smart workshop with the latest equipment and tools.
"Many new customers have driven in for the first time as the centre is now much brighter, more welcoming and visible to passers by, and we can offer them superb stock range and excellent prices".
North Eastern Tyres, which runs 15 HiQ fast fit centres in the north of England, said the development would amaze motorists who often associate fast fit centres with unclean, unwelcoming places.
The HiQ network is attempting to revolutionise the fast fit sector by creating transparency and peace of mind for customers, after a Which? survey found that customers have a 73 per cent dissatisfaction with service in the automotive industry.
The HiQ network's new positioning - 'fast fit you can be sure of' - is set to become more apparent in the coming months, with more investment allocated for improved customer environments in 2010.
For more information about HiQ and its range of vehicle maintenance services, please contact your local HiQ centre.