Motorists urged to buy a wheely good present
Published: Thursday 17th December 2009
Motorists are being urged to consider buying a less obvious Christmas present this year in a bid to keep them happy on the roads this Yuletide. HiQ is appealing for people to consider using winter tyres in a bid to stay extra-safe during the cold climate. For the first time, a range of winter tyres will be stocked at the centre, as HiQ attempts to drive home another safety message to motorists.Not only do the items offer an invaluable defence against whatever Mother Nature throws on roads, but they also provide drivers with some welcome savings, as the products provide far greater fuel economy. With thermometers starting to dip in the run-up to Christmas, motorists are being offered the opportunity to protect themselves from the worst climatic recession experienced since late 2008. HiQ not only embraces the use of the seasonal tyres, but believes that this area of the industry is not being targeted by competitors. HiQ marketing manager Geraldine McGovern said that a successful winter tyre campaign in Holland was proof that the product is of value for motorists across the UK. She said: "The Netherlands' winter tyre market is a well known success story. "A small, relatively flat country, similar to the UK, Holland does not experience bad winters; however, for the five month period, from November to March, winter tyres are in higher demand. "Their campaign received massive support from the Dutch government, in the form of a national tyre awareness scheme. This worked to educate motorists and provide the significant message that winter." She said the reasons for the switch to a seasonal tyre were far too compelling to ignore. "Research shows there is a prominent need to replace summer tyres in November, to something more suitable. Winter weather has adverse effects on driving, regardless of the level of snowfall. Accident rates are significantly higher during the winter season and the use of summer tyres means that braking distances are longer."