Roses are red, violets are blue, and if your car needs a new tyre this Valentines weekend, there will be a love sonnet especially for you. Participating HiQ centres will be penning love poems on the side of every tyre or windscreen to coincide with Valentine's Day, as technicians prepare to get loved up. In the novel show of affection, HiQ fast fitters will write their very own love messages, with a pound from each sale going to the company's official charity, Breast Cancer Care. HiQ centres will add a uni POSCA marker pen to their toolkits for the weekend, which will allow staff to write on any surface and will come in handy when they start to get in touch with their feminine sides. HiQ's marketing manager Geraldine McGovern said: "Cupid's arrow will definitely be on the forecourt this weekend, but we just need to make sure he doesn't puncture the tyres in the process!" "By offering this heartfelt personal touch when customers purchase a new tyre, we will warm up customers' cars as well as their love lives." HiQ is trying to revolutionise the fast fit industry by reaching out to more female drivers, offering them a service that they can always be sure of. The HiQ network raised £50,000 for Breast Cancer Care in 2009 and hopes that its Valentines weekend idea will raise more funds this year, as it strives to hit the £100,000 target. She concluded: "We hope that the drivers will enjoy our love sonnets. Our technicians have been getting quite emotional over their messages all week!" Contact your local HiQ centre
Cupid aims arrow at HiQ Fast Fit Centres!
Published: Friday 12th February 2010