HiQ Wolverhampton is used to going the extra mile for its customers, but when a call was made to drive donations to Breast Cancer Care as well, staff couldn't resist.
Workers at the centre in Chapel Ash are tickled pink after raising £300 for the charity throughout the month of October.
Owner Simon Bennett and his team adorned the popular fast fit store with pink bunting and memorabilia to promote Breast Cancer Care throughout October, in support of the HiQ fast fit network's attempt to hit the £100,000 target for the charity.
A raffle was held to win vouchers to spend in store, while a donation of £2.50 was made to Breast Cancer Care every time a customer had four tyres inflated with nitrogen.
In addition, staff at the centre's main reception and Pit Stop café shook collection buckets regularly.
Simon said: "We are delighted to have raised £300 for the charity. We all got into the spirit and added a splash of pink to our surroundings and it was really well received by everyone here.
"We 'd like to thank our customers for their generosity and hope that our sum of money will make a difference to the charity, and HiQ's overall aim to hit the £100,000 for the cause that it set last year."
The HiQ fast fit network organised a series of fundraising activities throughout October, including a huge fundraising effort at Brands Hatch for the final round of the British Touring Car Championship, a big sponsored aerobics session at its head office in Erdington and all manner of other centre orientated events.
HiQ's marketing manager Geraldine McGovern said: "Simon and his team at Chapel Ash have done us proud.
"They have really got into the fundraising spirit and we would like to congratulate them all for their efforts."
For more information about HiQ Chapel Ash contact 01902 420234 or click here.