Dick Bennetts and his team read about the fast fit network's attempts to turn Brands Hatch pink on Sunday and decided to lend their support - in style.
Drivers Rob Collard and Andy Neate will boast the HiQ and Breast Cancer Care pink logos on the rear quarter panel of their cars and it is hoped that plenty of drivers will be reading them as the pair speed to the front of the grid!
HiQ's marketing manager Geraldine McGovern said: "We are pulling out all the stops to raise as much money at Brands Hatch as possible, to help us get near to that £100,000 mark by the end of the month.
"To get Dick's support means the world to us and we really can't stress enough how grateful we are to have a leading team support us like this.
"Hopefully, plenty of WSR's competitors will read all about HiQ and Breast Cancer Care as the pair set the pace at Brands."
HiQ, the sponsors of the Team's Championship will be giving away official pink caps in return for a donation for the cause, while T-Shirts will also be up for grabs at a positively pink area of the circuit.
Meanwhile, face painting and a series of other fun activities will be made available for fans as they look forward to one of the most exciting finishes to a BTCC season in recent history.
Geraldine added: "Look out for us at Brands. We will have a heavy pink presence and hope to see you all!"
For more information about HiQ and its month of fundraising efforts click here