When the HiQ fast fit network promised to go pink for the month of October, it meant every word!
The network's 150 centres are going all out to help hit the £100,000 target for Breast Cancer Care, with every store challenged to raise £275 for the cause.
As many motorists will have already seen, HiQ online has been 'splatted' with pink to officially kick off proceedings, with a pound being donated to charity every time a tyre, MOT or service is booked online.
A number of centres are now pulling out the stops to do their bit, with Easy Tyre & Autocentres already planning a sponsored tyre roll on Saturday October 16.
In addition, a day of fundraising activities will take place at Brands Hatch for the final round of the British Touring Car Championship on Sunday October 10.
HiQ's marketing manager Geraldine McGovern said: "We raised so much money last year and if we get a fraction of the sum we raised in 2009 we will be ecstatic.
"The supporters have always been a massive pillar of support for us at HiQ in everything we do, and it will just be great to see them all again as a thrilling season comes to a close."
For more information about HiQ's Project Pink activities please click on www.hiqonline.co.uk/projectpink